Projects

Real work. Real deliverables. No fluff.

ServiceNow · Strategic Portfolio Management · May 2026

Acme Corporation: ServiceNow SPM Implementation

End-to-end SPM implementation on a PDI. Five phases. $1.55M portfolio. 17 users. 9 role-based groups. One executive dashboard that answers the question every CEO is actually asking.

ServiceNowSPMDemand GovernanceRBACPortfolio Management

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Brand & Marketing Strategy · 2024

Nightswear Brand

Case Study Coming

Built a brand from scratch — positioning, visual identity, digital presence, and go-to-market strategy for a Pakistani nightswear label.

BrandingDigital MarketingStrategy

Go-to-Market Strategy · In Planning

Halal Organics

Coming Soon

Brand positioning and launch strategy for a halal organic products business targeting health-conscious consumers in Pakistan.

StrategyBrand DevelopmentMarket Research

More projects documented as work progresses.