Sheikh's Sphere

ServiceNow CSA · CIS-SPM · MBA Marketing

I've spent five years figuring out how businesses actually work — not the MBA version, the real one.

Cold calls, email campaigns, cement factories, ServiceNow dashboards. Each job taught me something the previous one didn't.

CSA and CIS-SPM certified. Currently building my ServiceNow practice and looking for the right opportunity to put it to work.

This is where I write honestly about the journey.

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Blog

19 Mar 2026
Change Management is 90% Therapy, 10% Technology

Change Management is 90% Therapy, 10% Technology

What the CIS-SPM certification taught me about strategic portfolio management, why the pass rate is only 56%, and why the hardest part of any implementation is never the platform.
27 Dec 2025
CSA: What Administering a Platform Teaches You

CSA: What Administering a Platform Teaches You

How a marketer with no enterprise platform experience studied for the ServiceNow CSA, what the platform actually is, and why it changed how I see organizations entirely.
27 Jun 2025
Cementing My Future

Cementing My Future

What working at one of Pakistan's largest industrial companies taught me about marketing, trust, and why some products demand presence not campaigns.
1 Dec 2024
SEO is a Lie

SEO is a Lie

Four months as an SEO Executive taught me that half of search optimisation is educated guessing and what the other half actually looks like.
1 Mar 2024
Spam is Just Unrequited Love

Spam is Just Unrequited Love

Nine months inside a mass email operation taught me the craft, the ethics, and the one rule that makes someone actually open your email.
1 Nov 2022
The Apprentice's Ego: Sometimes the Lesson is What Not to Do

The Apprentice's Ego: Sometimes the Lesson is What Not to Do

What working inside a chaotic agency taught me about quality, standards, and the professional I refused to become.
15 Jan 2020
Cold Calling in Karachi: My PhD in Rejection

Cold Calling in Karachi: My PhD in Rejection

What my first sales internship taught me about listening, rejection, and the one skill every business discipline depends on but nobody formally teaches.

Projects

Case studies from real work — marketing strategy, brand projects, and platform builds. View all projects →